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Document type:
Zeitschriftenaufsatz 
Author(s):
Block, J., Henkel, J., Schweisfurth, T., Stiegler, A. 
Non-TUM Co-author(s):
ja 
Cooperation:
national 
Title:
Commercializing user innovations by vertical diversification: The user-manufacturer innovator 
Abstract:
This paper explores a pathway to commercializing user innovations hitherto not studied, namely, the vertical diversification of a user firm into an upstream industry supplying capital goods, and subsequent coexistence of user and manufacturing units. Such coexistence creates synergies regarding innovation, marketing, and financials. It enables the manufacturing unit to benefit from user innovations in its new product development, while the user unit profits from improved tools. Yet, selling the...    »
 
Intellectual Contribution:
Discipline-based Research 
Journal title:
Research Policy 
Journal listet in FT50 ranking:
Research Policy 
Year:
2015 
Journal volume:
45 
Year / month:
2016-02 
Pages contribution:
244-259 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Nein 
Interdisciplinarity:
Nein 
Mission statement: