User: Guest  Login
Document type:
Konferenzbeitrag 
Author(s):
Lachner, Florian; Saucken, Constantin von; Müller, Florian; Lindemann, Udo 
Title:
Cross-Cultural User Experience Design: Helping Product Designers to Consider Cultural Differences 
Pages contribution:
58-70 
Abstract:
User experience (UX) designers aim to create a product that causes a pleasant emotional reaction in order to generate an enjoyable memory. However, emotions are subjective and diverse because of cultural differences. As a consequence, cultural differences in UX design are often considered only as theoretical exercises. In this paper, we aim to bridge the gap between theoretical cultural studies and practical application. We analyze established cultural dimensions as well as notes from observatio...    »
 
Keywords:
Country culture; Cross-cultural design; Cross-cultural evaluation; Personalities; Psychology; Personas; Storytelling 
Editor:
Rau, Patrick 
Book / Congress title:
7th International Conference on Cross-Cultural Design 
Date of congress:
03.08.-07.08.2015 
Publisher:
Springer 
Publisher address:
Cham 
Year:
2015 
Quarter:
3. Quartal 
Covered by:
Scopus 
Notes:
Innovation & Kreativität 
Semester:
SS 15