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Dokumenttyp:
Zeitschriftenaufsatz 
Autor(en):
Dahl, Darren W.; Fuchs, Christoph; Schreier, Martin 
Nicht-TUM Koautoren:
ja 
Kooperation:
international 
Titel:
Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account 
Abstract:
Companies are increasingly drawing on their user communities to generate promising ideas for new products, which are then marketed as “user-designed” products to the broader consumer market. We demonstrate that nonparticipating, observing consumers prefer to buy from user- rather than designer-driven firms because of an enhanced identification with the firm that has adopted this user-driven philosophy. Three experimental studies validate a newly proposed social identification account underlying...    »
 
Intellectual Contribution:
Discipline-based Research 
Zeitschriftentitel:
Management Science 
Journal gelistet in FT50 Ranking:
Management Science 
Jahr:
2015 
Verlag / Institution:
Institute for Operations Research and the Management Sciences (INFORMS) 
Publikationsdatum:
21.02.2014 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
commissioned:
not commissioned 
Professional Journal:
Nein 
Interdisziplinarität:
Ja 
Leitbild: