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Dokumenttyp:
Zeitschriftenaufsatz 
Autor(en):
Fuchs, Christoph; Schreier, Martin; van Osselaer, Stijn M.J. 
Nicht-TUM Koautoren:
ja 
Kooperation:
international 
Titel:
The Handmade Effect: What's Love Got to Do with It? 
Abstract:
Despite the popularity and high quality of machine-made products, handmade products have not disappeared, even in product categories in which machinal production is common. The authors present the first systematic set of studies exploring whether and how stated production mode (handmade vs. machine-made) affects product attractiveness. Four studies provide evidence for the existence of a positive handmade effect on product attractiveness. This effect is, to an important extent, driven by percept...    »
 
Intellectual Contribution:
Discipline-based Research 
Zeitschriftentitel:
Journal of Marketing 
Journal gelistet in FT50 Ranking:
Journal of Marketing 
Jahr:
2015 
Band / Volume:
79 
Heft / Issue:
Seitenangaben Beitrag:
98-110 
Verlag / Institution:
American Marketing Association (AMA) 
Publikationsdatum:
01.03.2015 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
commissioned:
not commissioned 
Professional Journal:
Nein 
Interdisziplinarität:
Ja 
Leitbild:
Communication, Information