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- Dokumenttyp:
- Konferenzbeitrag
- Autor(en):
- Hedjasie, R., Spörrle, M., Hohenberger, C., & Werner, C. H.
- Nicht-TUM Koautoren:
- nein
- Kooperation:
- -
- Titel:
- They only claim to take responsibility: Corporate hypocrisy mitigates the positive impact of corporate social responsibility on word-of-mouth recommendation
- Intellectual Contribution:
- Discipline-based Research
- Kongress- / Buchtitel:
- 42nd European Marketing Academy Conference
- Kongress / Zusatzinformationen:
- Instanbul, Turkey
- Jahr:
- 2013
- Monat:
- Jun
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- commissioned:
- not commissioned
- Professional Journal:
- Nein
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