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Dokumenttyp:
Konferenzbeitrag 
Autor(en):
Hedjasie, R., Spörrle, M., Hohenberger, C., & Werner, C. H. 
Nicht-TUM Koautoren:
nein 
Kooperation:
Titel:
They only claim to take responsibility: Corporate hypocrisy mitigates the positive impact of corporate social responsibility on word-of-mouth recommendation 
Intellectual Contribution:
Discipline-based Research 
Kongress- / Buchtitel:
42nd European Marketing Academy Conference 
Kongress / Zusatzinformationen:
Instanbul, Turkey 
Jahr:
2013 
Monat:
Jun 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
commissioned:
not commissioned 
Professional Journal:
Nein