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Dokumenttyp:
Zeitschriftenaufsatz 
Autor(en):
Uhrich, Fabian; Sandner, Uwe; Resatsch, Florian; Leimeister, Jan Marco; Krcmar, Helmut 
Nicht-TUM Koautoren:
nein 
Kooperation:
Titel:
RFID in Retailing and Customer Relationship Management 
Abstract:
Radio Frequency Identi?cation (RFID) is a hot topic in retail supply chain management [Behrenbeck, Kupper et al. 2004]. Yet, a recent study predicts ?that the true bene?ts of RFID for retailers will be in enhanced marketing opportunities? [Sharpless 2005]. Research on RFID for marketing purposes is still rare giving the opportunity for more speci?c research on how RFID will in?uence business to consumer (B2C) marketing and services [Curtin, Kauffman et al. 2005]. Apparel retailing will most like...    »
 
Intellectual Contribution:
Discipline-based Research 
Zeitschriftentitel:
The Communications of the Association for Information Systems 
Jahr:
2008 
Band / Volume:
23 
Seitenangaben Beitrag:
S. 219-234 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
commissioned:
not commissioned 
Professional Journal:
Nein