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- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Skiera, Bernd; Abou Nabout, Nadia; Vogel, Steffen
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Title:
- Suchmaschinenmarketing: mit spitzer Feder rechnen
- Intellectual Contribution:
- Contribution to Practice
- Journal title:
- Bank und Markt
- Year:
- 2012
- Journal volume:
- 3
- Pages contribution:
- 38-41
- Key publication:
- Nein
- Peer reviewed:
- Nein
- International:
- Nein
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Ja
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