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Document type:
Zeitschriftenaufsatz 
Author(s):
Skiera, Bernd; Abou Nabout, Nadia; Vogel, Steffen 
Non-TUM Co-author(s):
ja 
Cooperation:
national 
Title:
Suchmaschinenmarketing: mit spitzer Feder rechnen 
Intellectual Contribution:
Contribution to Practice 
Journal title:
Bank und Markt 
Year:
2012 
Journal volume:
Pages contribution:
38-41 
Key publication:
Nein 
Peer reviewed:
Nein 
International:
Nein 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Ja