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- Dokumenttyp:
- Unpublished Work
- Autor(en):
- Skiera, Bernd; Abou Nabout, Nadia; Gerstmeier, Eva; Stepanchuk, Tanja
- Nicht-TUM Koautoren:
- ja
- Kooperation:
- national
- Titel:
- An Analysis of the Profitability of Different Bidding Heuristics in Search Engine Marketing
- Verlag/Institution:
- Technische Universität München
- Intellectual Contribution:
- Discipline-based Research
- Jahr:
- 2014
- Key publication:
- Nein
- International:
- Ja
- commissioned:
- not commissioned
BibTeX