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Document type:
Zeitschriftenaufsatz 
Author(s):
Skiera, Bernd; Abou Nabout, Nadia 
Non-TUM Co-author(s):
ja 
Cooperation:
national 
Title:
PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising 
Intellectual Contribution:
Discipline-based Research 
Journal title:
Marketing Science 
Year:
2013 
Journal volume:
32 
Journal issue:
Pages contribution:
213-220 
Key publication:
Ja 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Ja