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Document type:
Buchbeitrag 
Author(s):
Skiera, Bernd; Abou Nabout, Nadia 
Cooperation:
national 
Title:
Gewinnmaximales Suchmaschinenmarketing 
Pages contribution:
241-248 
Editor:
Schwarz, Torsten 
Book title:
Digital Commerce: Online den Umsatz steigern: Wie Multichannel, Social Web und Mobile den Handel verändern 
Intellectual Contribution:
Contribution to Practice 
Publisher:
marketing-BÖRSE 
Publisher address:
Waghäusel 
Year:
2013 
Format:
Text 
Key publication:
Nein 
Peer reviewed:
ja 
International:
Nein 
Book review:
Nein 
Commissioned:
not commissioned 
Category:
research