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Document type:
Konferenzbeitrag 
Author(s):
Skiera, Bernd; Abou Nabout, Nadia 
Non-TUM Co-author(s):
ja 
Cooperation:
national 
Title:
PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising 
Intellectual Contribution:
Discipline-based Research 
Book / Congress title:
Proceedings of the 41st Conference of the European Marketing Academy (EMAC) 
Congress (additional information):
Lisboa 
Year:
2012 
Month:
May 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Ja