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Document type:
Konferenzbeitrag
Cooperation:
national
Title:
PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising
Intellectual Contribution:
Discipline-based Research
Book / Congress title:
Proceedings of the 41st Conference of the European Marketing Academy (EMAC)
Congress (additional information):
Lisboa
Year:
2012
Month:
May
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Ja
BibTeX