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- Dokumenttyp:
- Zeitschriftenaufsatz
- Autor(en):
- Abou Nabout, Nadia; Skiera, Bernd; Stepanchuk, Tanja; Gerstmeier, Eva
- Nicht-TUM Koautoren:
- ja
- Kooperation:
- national
- Titel:
- An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing
- Intellectual Contribution:
- Discipline-based Research
- Zeitschriftentitel:
- International Journal of Research in Marketing
- Jahr:
- 2012
- Band / Volume:
- 29
- Heft / Issue:
- 1
- Seitenangaben Beitrag:
- 68-80
- Key publication:
- Ja
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- commissioned:
- not commissioned
- Professional Journal:
- Ja
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