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Document type:
Zeitschriftenaufsatz 
Author(s):
Abou Nabout, Nadia; Skiera, Bernd 
Non-TUM Co-author(s):
ja 
Cooperation:
national 
Title:
Rechnet sich Brand Bidding? 
Intellectual Contribution:
Contribution to Practice 
Journal title:
Absatzwirtschaft 
Year:
2013 
Journal volume:
56 
Journal issue:
Pages contribution:
36-39 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Nein 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Ja