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Document type:
Konferenzbeitrag 
Author(s):
von Saucken, Constantin; Michailidou, Ioanna; Lindemann, Udo 
Title:
How to Design Experiences: Macro UX versus Micro UX Approach 
Abstract:
User Experience (UX) can be achieved by a user-related product’s purpose (Macro UX) as well as by pleasant embodiment design in detail concerning material, usability and interface (Micro UX). Existing approaches mostly represent the Macro UX approach and therefore demand influencing the whole development process, in particular the early stage of goal setting. Furthermore, they are often psychology-driven. For that reason they are hardly implemented in industrial practice. We observe that most de...    »
 
Keywords:
Enterprise user-experience structure and process; management of DUXU processes; patterns of DUXU practice 
Editor:
Marcus, Aaron 
Book / Congress title:
HCI International 2013: Design, User Experience and Usability. Web, Mobile, and Product Design 
Publisher:
Springer 
Publisher address:
Las Vegas, NV, USA 
Year:
2013 
Quarter:
3. Quartal 
Notes:
Innovation & Kreativität 
Semester:
SS 13