Investigation of the Information Generated by Technology Management Tools and Links to Strategic Product Planning Stages
Linking technology management to the business strategy and the strategic product planning process leads to competitive advantage and offers sustainable success in global markets. Technology management as a cross-departmental function handles a lot of tools for all kinds of purposes. Based on established tools, the paper illustrates the links between the two domains and investigates the information which information is required by product planning as well as which specific tools achieve this.
Strategic Product Planning; Technology Management; Information Management
Book / Congress title:
International Conference on Industrial Engineering and Engineering Management (IEEM) 2013