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Author(s):
Lindemann, U. 
Title:
Product innovation on demand - fiction or truth? 
Pages contribution:
347-354 
Abstract:
Product innovation may be generated on demand by using, combining and modifying different methods. For a successful product innovation, there has to be a well balanced network of processes like the product planning process, the concept process, the prototype process, the marketing process etc. A failure of at least one of these innovation processes can be caused by a number of reasons, concerning the structure of the company, the individuals or regulations. It is the purpose of this paper to dem...    »
 
Keywords:
Lehre / Ausbildung; Methodenimplementierung 
Editor:
Culley,  S.; Duffy,  A.; McMahon,  C.; Wallace,  K. 
Book / Congress title:
13th International Conference on Engineering Design ICED'01 
Congress (additional information):
21.-23.08.2001 
Congress city:
Glasgow (UK) 
Publisher:
I Mech E 
Publisher address:
Glasgow 
Year:
2001 
Language:
en