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Author(s):
Braun, T.; Gausemeier, J.; Lindemann, U.; Orlik, L.; Vienenkötter, A. 
Title:
Design Support by Improving Method Transfer - A Procedural Model and Guidelines for Strategic Product Planning in Small and Medium-sized Enterprises 
Pages contribution:
143-148 
Abstract:
Efficient and effective strategic product planning gets more and more important for small and medium-sized enterprises (SMEs) to ensure sustainable success in business. Although numerous methods in the field of strategic product planning exist, especially in small and medium-sized enterprises the use of these methods isn’t very established up to now. Usually strategic planning is not institutionalized in SMEs and resources for strategic planning are limited. Furthermore, a lack of experience in...    »
 
Keywords:
design support; method transfer; small and medium-sized enterprises; strategic product planning 
Book / Congress title:
8th International Design Conference DESIGN 2004 
Congress (additional information):
18.-21.05.2004 
Congress city:
Dubrovnik (Croatia) 
Year:
2004 
Language:
en