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Autor(en):
Petermann, Markus; Meiwald, Thomas; Lindemann, Udo 
Titel:
Decision Support for the Selection of Anti-Counterfeiting Measures Based on Modeling Damage Functions 
Abstract:
Manufacturers are confronted with a rising number of counterfeits and imitations of their original products, causing both financial and brand damages most of them are not willing to accept. There are many different useful ways of fighting such imitations, depending on the particular situation. In recent years, first models for decision support in selecting the appropriate scope of countermeasures have emerged from academia as well as consulting companies. However, all of them share a common down...    »
 
Stichworte:
decision support; function modeling; damage; counterfeiting; product imitation 
Herausgeber:
Norell Bergendahl, Margareta; Grimheden, Martin; Leifer, Larry 
Kongress- / Buchtitel:
17th International Conference on Engineering Design 
Kongress / Zusatzinformationen:
24.-27.08.2009 
Jahr:
2009 
Semester:
SS 09