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Author(s):
Kain, Andreas; Kirschner, Rafael; Gorbea, Carlos; Kain, Tatiana; Gunkel, Jennifer; Klendauer, Ruth; Lindemann, Udo 
Title:
An approach to discover innovation potential by means of delta applications 
Abstract:
Although several approaches exist to integrate the customer in new product development, industrial small and middle sized enterprises do not apply these methods comprehensively. In order to overcome existing barriers the authors suggest a product based approach for customer integration. An example illustrates delta applications, which differ in their characteristic attributes from the product use case defined by the company. The approach of Delta Applications provides a neutral platform for exch...    »
 
Keywords:
user-centered design; customer integration; product application 
Editor:
Marjanovic, D.; Štorga, M.; Pavkovic, N.; Bojcetic, N. 
Book / Congress title:
11th International Design Conference DESIGN 2010 
Congress (additional information):
17.-20.05.2010 
Congress city:
Dubrovnik - Croatia 
Year:
2010 
Semester:
SS 10