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Document type:
Konferenzbeitrag 
Author(s):
Jörg Königstorfer und Anna Mei Habitzreuter 
Non-TUM Co-author(s):
nein 
Cooperation:
national 
Title:
The Impact of Environmental CSR-linked Sport Sponsorship on Brand Attitudes Depending on Regulatory Fit 
Intellectual Contribution:
Contribution to Practice 
Book / Congress title:
Sport Marketing and Sponsorship Conference 
Congress (additional information):
San Diego 
Year:
2018 
Month:
Mar 
Semester:
WS 18-19 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
Commissioned:
not commissioned 
Interdisciplinarity:
Ja 
Mission statement:
Energy, Climate, Environment 
Ethics and Sustainability:
Ja